In what was an earlier prediction from this reviewer it seems that there is just maybe a sea change in the psych scene, particularly focused around London where there is a discarding of the drone and a return to the 60's sort of heyday full of Kinksian melodies and Syd Barrett wannabe's. New Electric Ride now join the gang with their sound firmly attached to the good mast Beatles and in particular the psych filled sound of 'Strawberry Fields Forever'.
Indeed, that song may be used as a yardstick for this rather fantastic album and New Electric Ride can hold the excellent award for being the most surprising band so far. If you like deep 60's psych then this album is right up your street.
Having the balls to start their album with a sort of kitchen sink classical piece called 'Ode to the Bumblebee' may cause consternation and worry but fear not as 'Here Comes The Bloom' positively...well, blooms! Interesting instrumentation, phased vocal and jagged guitars all work together to create a long lost world and you feel yourself transported back in time.
That is until 'Marquis De Sade' brings you right back to the now with its seemingly no structure sound just about hanging together to create a jigsaw piece of a song which is quite mindblowing. Held together by a phenomenal riff it's a wonder it doesn't fall apart but all testament to the band, they pull it off.
The sad 'Bye Bye (Baton Rouge)' demonstrates an uncanny knack of pulling on the heartstrings with it's beautifully melodic refrain whilst the amusing 'A Submarine Son'g is the complete opposite and a brave attempt at a homage to that titular Beatles submarine. It could all be too much but there is no cheesiness at all as the song glides along its giddy way.
The almost acapella 'I Feel So Invited' leads into the most exciting part of the album as 'In Chains' starts it's inexorable drive to bring a pumping garage rock anthem to you. The most straightforward song here, it still finds time to soar with its delightful chorus before breaking down into organ then leaving it for the guitar to bring us right back up. Its pure 60's pop and absolutely brilliant.
'Lovers' is the sort of bluesy song Lennon was doing around about the time of the White Album whilst 'I Can't Help But Smile' rides along on it's jaunty beat with it's flute bringing to mind early Tull. It's a variety filled section of the album which never once gets boring and you find yourself waiting for the next slice of music.
It all has to end though and why not with a brooding epic as all great albums should. 'From Under Me' slowly brings us back down to reality but not for long as you find yourself reaching for the play button on your hi-fi once again. Repeated listens only serve to uncover many more wonderful parts of what is a wonderful album and one that is essential to any psych or pop lovers collection. A real surprise and a right proper treat for the ears.