(((o))): First of all, how long has Tartarus Records been around for now?

I started Tartarus Records in May, 2012. I didn’t have any release planned, or any money so it was just a name and an idea. Nihill’s Woestenij (TAR001) was released a few months later in August that same year.

 

(((o))): Where did the idea to start your own label come from?
A few years ago I discovered there were still a lot of bands putting out demos and EPs out on cassette. I'm talking specifically about countries like Germany, the UK and the US. From old school standards it seemed bands that affiliated themselves with raw punk DIY ethics still preferred dubbing tapes to burning CDRs. I got interested in the old medium and how the underground kept reanimating the cassette, be it re-dubbed from used or completely new ones pro-duplicated.
In my search of cassette labels and self-released cassettes by artists, I found a couple of labels who took the packaging to a completely new level. The first one I saw was Nerdcore Records, whose mission it seemed was to make the packaging pure eye candy by combining original packaging and different kind of printing and pressing methods. After that I found Auris Apothecary who really took the term packaging to a whole new level on its own and gave the cassette a new meaning all the same. I'm talking about packaging tapes in colored condoms, bricks etc. I'm naming but a few but these where a few outputs that really inspired me to take the steps of starting my own tape label.

 

(((o))): You’re a cassette only label. Why are you focussing on cassettes only?

Cassettes are a doomed medium. It’s everything old we like to forget and make faster and turn into digital. I like to see the cassette as a cultural middle finger pointed at the mass majority that forgets what it takes to produce and release something yourself. Nowadays a lot of musicians tend to stay away from physical releases and keep it digital. I myself would like to see the cassette as a DIY effort that gives you not only a physical copy of your music, but also a highly limited small piece of art to remind you of purchase. So let me make this perfectly clear: I think 8 out of 10 people that buy my tapes have no cassette player but like the packaging, or the idea he or she is getting a cassette with their download.

 

(((o))): A lot more labels seem to be putting out releases on cassettes these days, so they seem to be making a comeback; or do you think they were never really gone and they’re just getting more attention again?
I myself think it’s pretty cool. Not that I would buy a tape from a bigger label, (like the new Carcass). I think those bigger labels release tapes so they can give people the idea they’re still “underground”. Nonetheless I think it’s great that the rise of the tapes make them think about it and eventually even making the step releasing a tape.

 

(((o))): I have spoken to people before who started laughing when I mention that I bought a release on cassette. I suppose you get this quite a lot as well? People seem to think the cassette belongs in a museum nowadays or something...

If I had a dime every time someone asked me “Does it come with a tape deck?” then I'd have plenty of euros by now. But seriously, sure you get some strange looks from people when you tell them you're a 100% cassette label. Luckily I'm surrounded by quite a few creative people which makes it easier to let people understand the actual vision behind your thoughts. There are always people that will never understand it. Too bad for them I guess.

 

(((o))): A lot of your releases are re-releases after the band or other labels have released them on digital format of CD/vinyl before. How do you get the artists involved in your label? Do you contact them yourself or do they contact you?

I know. I wish there would be more cassette only releases, like I did with the first two releases I did (the Nihill release and Bismuth’s The Eternal Marshes), but to ask that from bands is a lot, especially if they want to release something with a somewhat bigger pressing than the a hundred tapes I make. I don’t like it, but then again I know my target group is small so who cares? The bands contact me or I contact them. There are many requests and I try to listen to everything that comes in but usually I contact the bands myself.

 

(((o))): Is it difficult to get permission from other labels to re-release something on cassette on your label?
Sometimes it can be hard, yes. A few times the band has already signed to a label that put out a CD and are afraid they’re losing sales because of me releasing a cassette. So it could happen that the label demands a percentage of the tapes for licensing or just simply forbid it. Luckily for me, this only happened a couple of times. Usually labels are okay with it and don’t see it like afore mentioned. I guess that’s one of the perks of working with underground bands and labels that get run by music lovers other than people trying to make money off you.

 

(((o))): Would you ever consider opening other doors, such as releasing on vinyl or CD?
I’d maybe try vinyl one day, but for now I’m still content with releasing tapes.

 

(((o))): You seem to release a variety of black metal, death metal, doom, sludge, noise rock. Do you release any genre you can, or are you really specific to the various metal subgenres?
I release what I like. So it’s mostly the darker and heavier side of music. Even though the doom ratio is biggest within Tartarus I’d like to think I could release any kind of genre which appeals to me. I wouldn’t like to see Tartarus as a label that focuses on one genre, but rather a kind of melting pot of bands I think people should listen to. Be it doom, sludge, noise, folk or whatsoever.

 

(((o))): How many releases have you put out so far?
When I started with this interview I just released my thirteenth release (Transatlantic Rat’s Atom / Birdeye). Now I’m about to release my fifteenth and sixteenth (Spider Kitten and Toner Low III). So that’s effectively sixteen tapes in one year.

 

(((o))): I assume you’re proud of each release, but are there any particular ones you really proud of, or which mean a little but more to you?
Without favouring a release for another, I could definitely say that Nihill’s Woestenij is probably the most important release for me. It was the first tape I did, and it literally opened a lot of doors for me.  If it wouldn’t be for them contacting me to release a tape I would not have made such a great debut as a label. Aside from that I’m proud of every tape I did so far.

 

(((o))): Twenty years ago when I was playing in bands releasing demos on cassettes was like the golden standard. Nowadays bands just put out a digital recording on their Bandcamp page and that’s it. It’s not the same thing really and most beginning bands don’t even bother getting their demo or release on CD anymore. What do you think this does to the underground music scene?

I guess there are mainly two kinds of music lovers: those who want to download and those who want something physical. When I grew up your band was nothing until you released something physical, like a cassette or a CD. Nowadays bands tend to release a lot of digital stuff. I guess that’s fine. I think some bands don’t really need a physical release because they have target group that wouldn’t buy it in the first place. For most bands traffic and amount of plays and generating exposure is more important.

With Tartarus that’s the exact reason I release small runs of fifty or a hundred. I know a lot of people think buying cassettes is stupid, so I make a hundred tapes for those few who actually want something in their hands. For those fifty to a hundred people I love making an effort on doing a good job on the packaging.

 

(((o))): What is so special about cassettes? I suppose one thing is the fact that you kind of need to listen to the whole release as you can’t skip to the next track as easily as with a CD or digital release. Also, how does the sound compare to the other media out there you think?
Cassettes are a doomed media of the western civilisation. In today’s life you can go to an electronics store and not buy a tape deck anymore. In a few countries, (where they use our old cars as taxis) the tape is still a common thing. Tape culture stayed alive thanks to punk and hardcore bands that recycled tapes to put their demos on. Then those bands that had little more cash could afford to pro duplicate tapes. What I’m trying to say is that I see the cassette culture as a huge middle finger directed at the music industry of today. Tapes have never been outdated. They’ve just been put in the corner with a dunce hat on their head. People that still choose packaging and artwork over a digital release buy tapes. I think it’s pretty special that all over the world people still buy enough tapes to keep the plants that produce the shells alive.

As far as the sound quality of the tape goes, I’m not saying the sound is better, but for me it does have a nostalgic sound. The low hiss in the background remind me when I had my Walkman on most of the day when I was a kid. It should also be noted that tapes are fairly cheap to produce. That means there’s more money to invest in the packaging, like good quality paper, screen-printed parts, boxes, pouches and adding extra stuff like patches, buttons, spaceships etc. 

 

What are your plans for the rest of this year? Have you got some exciting releases in the planning?
From now on I’m releasing two tapes per month. I have a lot of releases planned and I want to start 2014 clean so I have more time to put in bigger projects. I’m currently starting two co-releases. One is the Ommadon I – IV boxset in co-release with Witches on Fire Records. The other is the upcoming album of War Wolf, on which I will be working together with Dry Cough Records. I’m really looking forward on both of these.

Upcoming releases:
(TAR016) Herder - s/t (Aug/Sept)

(TAR017) Herder - Horror Vacui (Aug/Sept)

(TAR018) Verbum Verus - Melkiresha (Sept/Oct)

(TAR019) Lord Mantis - Pervertor (Sept/Oct)

(TAR020) War Wolf - Crushing The Ways Of The Old (Oct/Nov)

(TAR021) Grinding Halt - Discography II (Oct/Nov)

 

(((o))): Thanks a lot for your time Richard. I think you’re doing a great job with Tartarus Records and I hope you’ll keep on doing what you do! Is there anything you would like to add for our readers?

There are a lot of great cassette labels around, but there are some I want to point out  which people definitely need to check out: Breathe Plastic, Cosmic Tomb, Dry Cough Records, Witches on Fire Records,  Opaqus Records and Lighten Up Sounds. These labels have a great passion for tapes and sincerely love what they do.


 

All our reviews of Tartarus Records material can be found here

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