| Alongside the plethora of small record labels springing up at the moment, bands are increasingly creating their own labels to release their music. Scottish post-punk rockers Black International are one of these bands, so we asked them to explain a little bit about their rationale.
1) In Debt was essentially self released – tell us a bit about how you went about doing that? Since the band started we’ve done everything ourselves, the only constant external collaborator we’ve had has been our friend Andrew Bush, who engineers our recordings. When it came to the album we used three tracks we’d recorded in summer 2009 and recorded a further seven over a weekend in January 2010, and spent the rest of the year intermittently mixing those until we were happy with the results. Since we’d got that far on our own we thought we might as well go the whole hog and do a self-release. It was just a case of deciding what format we wanted to go for and putting the sleeves together. It was pretty straightforward and just felt like the natural thing to do.
2) Tell us about ‘Return Of Order’ – is it a label you just set up for In Debt, or are you planning on releasing more stuff on it? The plan is to release more on it, i.e. bands we like who maybe feel that they want to put something out quickly, perhaps collaborative things like split singles or the odd idiosyncratic compilation as well as our next project which, barring any freak occurrences, will come out on the label towards the end of the year. There isn’t a whole lot of money kicking about, unsurprisingly; it’s about as home grown an enterprise as you can get.
3) What was the reasoning behind creating this kind of ‘shell label’ for the release? We wanted to give the album a catalogue number, and to have a kind of umbrella organisation for future projects. It’s not especially difficult to set up a little imprint, so we thought we’d try it and see what we could learn! A lot of bands I held in awe as a youngster started out releasing stuff on their own labels, so there was a tiny element of following-in-footsteps fanboy-ism involved too. There are quite a few interesting labels in Scotland that have been set up by people recently as a natural extension of their blogs or websites or by groups of likeminded musicians, and this was a similar idea, albeit on a very small scale (for now!)
4) Do you think it has made a difference to how people perceive the album/the band? I don’t think it has, to be honest; certainly you’re the first to ask about it! There still seems to be a bit of stigma attached to doing things yourself, as if you’re not counted as a ‘proper’ band unless you’ve signed to a label. That’s quite disappointing, but I can see why it happens. The old order hasn’t crumbled THAT much, and the habits of a lifetime are sometimes hard to break, especially with some promoters and elements of the press. The promised utopia of completely DIY enterprises given life by the internet hasn’t fully materialised yet, there’s still an element of feudalism there.
5) Is it something you’d do for future releases? Why/Why not? Definitely, the plan is to do just that. Because we’ve been so busy promoting this release and doing all the stuff that goes alongside it we haven’t really started to focus on the label properly, but as things start to calm down hopefully we’ll have more time to invest in it over the summer so that the administrative side is a bit easier to deal with.
6) Is it an aim of yours to get signed to a ‘genuine’ label, or do you think there’s less of a need for this now? It’s not something that’s particularly high on our priority list, but there are still good reasons for signing to an indie label; the old “two heads are better than one” element where you’re collaborating with people who have contacts, experience, will, ability, etc, not to mention the chance of having a bit more money to spend on PR or getting the records distributed a little further afield. The amount of work involved in doing a self-release can be daunting, and I’d be lying if I said it was all fun and games; sometimes it’s tempting to think “if only we had someone who’d sit and send out all these emails for us” and so on. More realistically though, it’d be quite nice if at some point in the future we could get this album licensed to a label for re-release which would give it a wider audience, but part of me thinks that once it’s out, it’s out, and that’s that. It’s not like it’s difficult to get hold of, all you need is a URL to our shop. Like I said before though, there’s still an air of legitimacy about signing to an established label and I can see why some bands strive for it. Personally I’m less interested in whose name is on the music I’m listening to and more interested in what it sounds like!
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